When people ask me what I do for a living I say, “I’m a copywriter,” and generally get one response: a blank stare, then a change of subject. Translation: “I don’t know what a copywriter is and don’t want to ask.”
On rare occasions, someone actually asks me to explain.
It got me thinking about the best way to define copywriting, and here’s what I came up with:
A conversational, persuasive type of writing that is printed, spoken, or displayed for advertising, marketing, sales or publicity.
The most frequent types of copy I write are:
- Web content
- Brochures
- Advertorials (an ad that reads like an editorial)
- Newspaper ads
- Sales letters
- Email campaigns
- Direct mail packages
- Press releases
- Articles
- Media kits
So the next time you need any of the above, you’ll know you need a copywriter.
If you have any questions, don’t hesitate to shoot me an email: info@premiereditor.com.
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