A Basic Business Plan

A business plan is one of the most important yet frequently overlooked components of new businesses. Entrepreneurs and start-ups often bypass the business plan for multiple reasons including…

5 Ways to Market during the Holidays

The Holiday Season is a great time to let customers know how much you appreciate them.  Instead of worrying about decreasing sales or counting the days until Spring, focus on your clients.  You never know what you’ll get in return.  Here are five ways to thank your clients for their loyalty: Host an open house [...]

5 Ways to Write a Great Holiday Newsletter

Did you know that family and friends truly do like receiving family holiday letters and enjoy knowing that someone cares enough to fill them in on their lives?  But lets face it…sometimes those letters are a pain to read.  So if your planning to send out your own family holiday letter, here are some tips to [...]

The Lipstick Effect

During a recession, consumers tend to shift their spending from large items to more affordable small luxury items.  Men are more likely to buy an expensive beer than new hunting gear, and women are more likely to buy lipstick rather than a new coat.  Thus, the Lipstick Effect.  The phenomenon was discovered after WWII when [...]

The Business Holiday Letter

With Christmas just 11 weeks away, it’s a great time to get started on your business holiday letter.  The end of 2009 is near, and it’s time to thank the clients, vendors and business associates you’ve worked with throughout the year. I know it’s only October, but Thanksgiving will be here before you know it and [...]

Holiday Newsletters – It’s not too early to start

Christmas is only 12 weeks away!! I know it’s only October, but the holiday season will be in full swing before you know it. Get a jumpstart on your holiday planning by starting your Family Newsletter early.

Why spend money on advertising in low economic times?

Businesses small and large are being cautious with spending due to the sinking economy and worry of a Depression. So why should you spend money on advertising?

Benefits of Outsourcing

When most people think of outsourcing, they picture foreign sweatshops and underpaid assembly-line workers. But outsourcing doesn’t necessarily mean setting up a warehouse or phone center in China or Mumbai…

What is Copywriting?

When people ask me what I do for a living I say, “I’m a copywriter,” and generally get one response: a blank stare, then a change of subject. Translation: “I don’t know what a copywriter is and don’t want to ask.”

What good are brochures?

What would happen if you a potential client asked for more information about your product or service and you had nothing to give them? You could refer them to your website, but then you’re putting the workload on them. Sadly, it happens quite often. So, it makes sense to have a tangible document to hand [...]